BorderLeap
News, Analysis and Research for Interactive Advertising
Here is the complete text from the Web 2.0: The 24 Minute Documentary posted on TechCrunch today. This will be useful for those who need/prefer a written transcript as opposed to video. There is some great information as well as quite a few good quotes.
Last year, well over 100 million adults made purchases after doing online research, eclipsing the number of adults who purchased through catalogs, direct-mail ads and telemarketing calls combined. An amazing 83% of online users use the Internet to research offline purchases.
Internet Ad growth in 2006 is expected to grow by 9.1%.
About 6 in 10 online video viewers (56.3 percent) recall seeing advertisements in content they have watched. Among all respondents, one out of two (52.7 percent) say they typically continue watching video content once they encounter an advertising unit.
After relying on television spots to build fan enthusiasm for the playoffs in past years, the National Football League is reversing field, orienting this year's campaign around an online experience instead.
Although the majority of consumer electronics purchases are made at retail locations, 77% were influenced by Internet research, according to a new study from the Consumer Electronics Association and search engine Yahoo Inc.
Online shopping is acquiring customers at a higher rate than store shopping and losing fewer customers than in the past, with a 15% net acquisition rate for online versus 2% for stores, according to a new study from Deloitte & Touche USA LLP.
Since the official start of the season with Katie Couric as anchor, the "CBS Evening News" has drawn a nightly average of 7.4 million viewers -- on television.
Remember when making something 'viral' was as easy as adding a forward-to-a-friend button? For a long time, that was enough to satisfy the viral box on an online marketing checklist.
Paid search will continue to dominate online advertising spending with a more than 40% share of each year`s totals from 2005 through 2010, says a new report from eMarketer.
In its first major site redesign since its debut in 1999, Nike Inc.'s Nike.com has re-launched on the Adobe Flash platform with sharply different site display, search and navigation features, Nike says.